Now of course it's always a GREAT decision to place a RAVEN in ANY advertisement. But it's even better given the fact that Baltimore is the home of Under Armour.
We Must Protect This House?!
Under Armour is branded as a very rugged yet quality choice for performance gear given their endorsements by professional athletes. In their ads, they also include no-name models posed as athletes to represent the masses.
That's very effective, tying in the local company to the local team. It creates a nice sense of loyalty and unity. And Under Armour makes great socks.
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