Friday, October 29, 2010

Age 50 years in 15 minutes? (Photoshop)

In class, we did a little work with taking blemishes and acne away from a photo, and whitening teeth. A tutorial that I found does the opposite and ages a photo of Katie Holmes, increasing wrinkles in her face and marks.
This is the image we're starting with. In order to add years to her, the author suggest using a candid shot versus one that's been touched up in a studio.

Reference materials (photos of older women) are used for the agign process.
Next, is to play with her face?! Subtle touches are best!

The best tools for the job are the Clone Stamp (from your reference material that we used in class) and the Brush Tool.

Use different layers to sketch out wrinkles


Here is a photo of Katie in the aging process.
Remember to zoom in and out to get a full grasp of your project?!


Don't forget about the hair?!

As we learned in class, use the saturation and hue tools to add gray to her hair. Take advantage of contrast and brightness too?!

Next, use the brush tool to add details like a receding hairline.

Our Final Product (drum roll please...)

HAPPY HALLOWEEN

Wednesday, October 20, 2010

Grid Example

When I was looking for a good grid layout, everything started to look the same, but I began to understand why they worked. I found this layout from Playstation Magazine, which is spread across two pages.

The C in CRAP is really what attracted me, but the grid helps with readability because there is no wall of text, yet the images don't distract from the flow of the article.

Sunday, October 3, 2010

..and the day was saved by Type Man!!

I usually fly SouthWest #justsaying

Anyway, This SOUTHWEST airlines ad uses text only in a very informative, to the point ad. 

Instead of images, they decide to use a contrasting black and white color scheme (which is a one color job-two points for me) and a bit of humor to promote their service.





Quick head nod to my FAVORITE designer, Mr. Calvin Klein!

Ok, this ad is basically the Calvin Klein logo with the brand name spelled out in front of the initials in the background.

It solely relies on brand recognition being that if you don't know that Calvin Klein is a fashion brand, they could really be selling high priced tires. It's basically a reminder that, hey, don't forget to shop Calvin Klein. We carry, well...a lot of different products.

Sunday, September 26, 2010

(Dos) Creative Concepts



Ok, i dig the Puma "stick stick stick" ad. I thought it was a cool use of graphics to show what sport the shoe is for.

 Its colorful and complex but sorta simple at the same time with the white background and placement of the words and images.

The flow of the stick transitioning into the shoe leads you right to the logo of the product (puma) in the corner of the page.







(Uno) Creative Concepts

For the record, it is hard to take pictures of glossy magazines!!

Anywho, I thought this was a creative twist for an advertisement. The caption underneath the bottle says "The Stuff Inside Matters Most".

Usually, the label is the most important, because you want the product to be recognizable, but in this case, they diverted from that and threw it to the side in order to rest of the quality of the product.

I can dig!

Sunday, September 19, 2010

Dig-InDesign

I was first introduced to InDesign in undergrad. For our final project, we designed a company newsletter from a template.

I thought it was GREAT! and I still do. It's fun to use and simple to figure out.

I learned InDesign with CS3 and I dig the changes in CS5, including the Gap Tool and the Smart Guide makes life a lot easier for alignment. 

Sunday, September 12, 2010

The R in CRAP

This Nissan ad is a great example of REPITITION?!

 On the two page spread, the ad feature's the red X's in several different locations as a means of tying each idea they are presenting back to the attributes of the Nissan. These particular elements stand out in the ad because of the boldness of the color and the number of times they appear. CRAP?!