For the record, it is hard to take pictures of glossy magazines!!
Anywho, I thought this was a creative twist for an advertisement. The caption underneath the bottle says "The Stuff Inside Matters Most".
Usually, the label is the most important, because you want the product to be recognizable, but in this case, they diverted from that and threw it to the side in order to rest of the quality of the product.
I can dig!
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