Figure in the Background....or vice versa?!

I just couldn't CHOOSE! Here are two interesting and different examples of figure and ground. The first is a painting I found of a man, shaded and blending into the black background. It's actually the white highlights that allow us to see that there is indeed a naked man there.

The second photo, a Forbes magazine advertisement, shows a gentlemen whose face actually becomes the cover of the magazine. I recognize it as background because he is a man, a part of the scene on the subway and at the point when his face becomes the cover of the magazine, he is figure.