Anyway, This SOUTHWEST airlines ad uses text only in a very informative, to the point ad.
Instead of images, they decide to use a contrasting black and white color scheme (which is a one color job-two points for me) and a bit of humor to promote their service.
Quick head nod to my FAVORITE designer, Mr. Calvin Klein!
Ok, this ad is basically the Calvin Klein logo with the brand name spelled out in front of the initials in the background.
It solely relies on brand recognition being that if you don't know that Calvin Klein is a fashion brand, they could really be selling high priced tires. It's basically a reminder that, hey, don't forget to shop Calvin Klein. We carry, well...a lot of different products.
Both of those are great ads and really stand out as being recognizable and clear in their message.
ReplyDelete