Monday, November 29, 2010

Creating a Newsletter ?!

Designers can use InDesign, Photoshop, and Illustrator to create a dynamic newsletter.

For images, you would use photoshop to edit and create artistic photos to put into the newsletter. For example, if there is a specific theme for the letter (like Fall), a designer could use photoshop to change the season of a photo or add a color filter to give it a certain mood.





Perhaps a nice border or graphic you've sketched on paper would go well with the flow of the newsletter. Use Illustrator to turn it into a unique, one of a kind graphic to incorporate into the overall theme of the letter.









Then finally, to bring it altogether, incorporate both the photoshop and illustrator elements into an InDesign layout created for the newsletter. Here, a designer will be able to figure out the placement of all the elements and the most effective and design savvy way to feature everything, while getting the point of the newsletter across to the target audience.

No comments:

Post a Comment